How to set up Wholesale and Retail Pricing for WooCommerce Store

The ultimate guide to setup wholesale and Retail pricing for b2b clients and b2C customers

Setting up a wholesale and retail pricing structure for your WooCommerce store can be tricky. Fortunately, our comprehensive guide will provide you with all the tools you need to create stunning and effective pricing systems for your retail customers and wholesalers.

Set Up Your Online Store.

The first step in setting up your wholesale and retail pricing structure is to create an online store. Before you can configure your pricing, you must make sure that you have a good foundation for hosting and managing an e-commerce business. When setting up your store, consider elements such as sales tax requirements and shipping fees so that these can be applied to the prices charged to customers. Additionally, look into what payment options are available to your potential customers so this can also be taken into account when configuring your pricing system.

Create a Separate User Role for Wholesale Customers.

A key part of setting up a wholesale and retail pricing system for your WooCommerce store is creating separate user roles for your wholesale customers. This is an important step that allows you to easily manage customer access to different products and pricing. As such, you will need to set up different discounts for customers within each user role. Consider giving members of the wholesale user role access to exclusive discount codes and promotional offers in order to drive more sales from this segment of customers.

Establish Different Pricing Plans.

The next step is establishing different pricing plans for your retail and wholesale customers. You can create custom pricing plans in WooCommerce using plugins such as WWPI Wholesale Pricing or Auto-adjusted Dynamic Pricing by Role. These plugins make it easy to set up a tiered pricing structure based on user roles, allowing you to offer special discounts to wholesale customers while still protecting your retail margin.

Create Designated Products Pages and Rules for Each Group.

Once you have the pricing structure in place, it’s time to create designated product pages and rules for each group. With WooCommerce, you can set up custom category pages for customers with different user roles. For example, if you know you want to offer a certain discount for those customers in a specific user role, you can create a separate page for that group. This way, the customers will only see the items that fall under their price tier. Additionally, this approach allows you to segment your customers more accurately and ensure they are getting the right discounts or access to specific products.

Use Advanced WooCommerce Tax Settings to Optimize Your Prices.

With WooCommerce, you can customize your tax rates to fit the requirements and standards of any region. This is important because taxes play a big role in retail pricing, especially if you’re offering different prices for different customer groups. You’ll need to be aware of how each tax rate affects the product price so that you can compete with nearby stores and remain profitable. You can customize your tax compliance settings directly within WooCommerce, allowing you to structure your pricing easily and effectively.

Links to famous wholesale and retail pricing plugins